What Customer Loyalty Means in a Fear-of-Missing-Out World

Major disruptuors like Netflix, YouTube, and BuzzFeed are redefining the information and entertainment industries, and they’re not alone. Myriad industries are facing loyalty crises, too. Twentieth-century brands relied on a strict, evolutionary business model. Product upgrades were released every six months, and consistency and credibility were the keys to sustainable growth. But with technological changes […]