Marketers need to create a powerful mix of modern and traditional marketing strategies across various digital platforms. And guess what? It’s working big time. Experts in campaign management system agree that traditional marketing standards hold significance even in today’s world of digital and mobile marketing. By following them, businesses are anticipating better targeting which indeed is the first successful step of marketing. Want to know more? Here you go.
Building Buyer’s Persona is the First Step:
Businesses have been doing it forever, but it’s much more relevant in the age of internet and mobile. With Digital marketing getting more and more crowded, it is important that you recognize the key demographics and customize your marketing campaigns accordingly. Some of the major elements you must define to build buyer persona include age, gender, relationship status, education, professions, job titles, income level, financial situations, shopping habits, interests and so on.
Delivering Personalized Content:
Personalized Content and behavior prediction create an immediate impression in the minds of a target audience. In 2015, this exercise was found to be implemented by marketers more aggressively. Using same marketing molds for every buyer makes you miss out on lasting value-added customer relationships. Sending relevant messages to the customers based on their interest categories on right campaign management channels like Email marketing services, SMS marketing services, social media marketing by customizing their subject lines is one good example. Keep an eye on how your customers add items to their shopping carts, on which links they click more or at what time of the day do they check their emails and so on. This can be achieved by understanding the user preferences, and businesses marketing efforts pay off soon.
Don’t Miss on any Marketing Channel:
Multi-channel marketing has always helped brands become successful. However, the channels in the digital landscape are many and you must focus on all. Apart from SMS and email marketing services, use the innovative advertising ideas on social media platforms like Facebook, Twitter and LinkedIn ads. At the same time, use voice marketing to interact with and engage your targets. Video marketing is another category which must be essentially in the list. While doing it, make sure to follow a collaborative approach to maintaining consistency in marketing.
Micro-targeting: General Campaigning to Business Marketing:
Micro-targeting is another traditional idea with great potential in the digital world. Rather than sending targeted messages to generalized audiences, focus on highly relevant groups in a particular region consisting of like-minded individuals with similar buying needs. For example, why market a car in masses? When only a few would take an interest in buying it! Interestingly, as previously discussed, recognize relevant buyers, create personalized content and use multiple channels.
Finally, Watch the Game and Establish Control:
No marketing campaign can succeed if you don’t track its impact. It’s applicable in every era of marketing that you need to track user behavior as it equips you with better control. For example, monitoring consumers social media sentiment analysis which can help business to understand at what time and what responses do they generate in social channels.
Advertising and Brand building are not new terms, as they have been known to marketers all the time. Remember to count on what ideas have always been used, keep your key demographics at the center and utilize the power of modern marketing and the result would be impressive.