Digital being part of everything raises many challenges – skills, technology, big data, and processes. Tailored audiences can help you drive the highest possible ROI. Social media platforms are probably the most important platforms for communication on the inter-web. The advertising landscape is dynamic and ever changing and we shall look at some pointers where this contention is valid and thriving.
Brands must focus on online Sale and Unspam:
The average amount of money spent on digital advertising is ever increasing. In 2014, 29% of the total marketing budget was allotted to digital channels. Mobile ads, Email Ads, social media ads, video ads and voice ads have taken up more and more space in daily ad routine. This is because of the smartphone revolution and increasing internet penetration. There are an extraordinary awareness and opportunities postured by the growth of smartphones. The brands moving towards capturing this market are going at a very slow pace.
Positive monetary outlook:
Digital advertising accelerations look to be slow but its shade seems to be more strong, with increasing internet campaigns and penetration, the online ad spends continue to grow gradually. The more the competition grows, ad agencies and advertisers must put a greater emphasis on hyper-segmentation to micro level targeting. It gives them the right amount of control over which type of content, demographic segments, and channel to release the promotional message to yield better campaign results.
Ease of Use:
The digital platform has always been recognized for its ease of integration and use by the non-professional and non-developer community. You can easily create and deploy digital ads and even choose from pre-built templates and themes. Next step is to reach potential users with personalized content.
Data integration and retrieval:
Data retrieval and integration is very easy. If you employ big data analytics, it is much easier to implement the strategy in a digital paradigm than any other platform. This gives digital advertising the edge and ever increasing investment.
Overall Market share:
The share of mobile devices in the overall advertising market and Internet ad market could rise to twice its current size by 2019, owing to its proven returns. Social media advertising is expected to grow at the fastest rate in the coming years, however, this pace can further magnify to deliver with more target specific ads.
Location based targeted advertising:
Ads are best deployed in a location targeted manner, where it lends the highest impact and ROI. The fact to be remembered is that data collection and analysis is not an end in itself but, choosing right marketing channel to direct the right message at the right time will ensure successful campaigns, and the best channel for that right now is location-based advertising. The major challenge in this regard, for traditional marketing companies, must be prepared well in advance to adapt themselves to the change in which data is being consumed by end users. More and more companies are switching to social media ads, big data analytics, marketing analytics and cloud computing platforms for information dissemination.
Digital ad marketing is here to stay. In the complex world of ad technology, marketers are able to do a/b testing across all the campaigns that are executed at the business level. The outcome of any campaign will provide the clarity on a timely basis. The world is changing fast, the user receives the content from anywhere, anytime, and on any devices. Digital marketing will make all of that possible.