In today’s digital world, there are numerous approaches to reach our family, companions, partners, and associates almost instantaneously with Email, SMS, and different social channels. This technological advancement has drastically quickened the speed of neighborhood, national, and worldwide communication, our business dealings, and economy on to a radical new plane. But, it additionally accompanies some unexpected drawbacks – spam being a noteworthy one. In this blog, we shall look at how spam can adversely influence your business. Spam is a spontaneous email message, text, or instant message – normally sent to the beneficiary for business purposes. At the end of the day, the beneficiary never explicitly asked for it. Let us look how Spam negatively affects businesses.
1. Spam Results in Negative Branding
Organizations normally bear the expense of printing and postage when conveying print business mailings to their dedicated interest groups. But, in the case of direct-mail idea works reverse with regards to spam. It virtually costs nothing for spammers who sends a large bulk mailing to tens of thousands of unwilling recipients.
Spam accounts for an estimated 70% of global emails – which comes out to approximately 14.5 billion emails per day (source: spamlaws.com). According to Microsoft’s Justin Rao and Google’s David Reiley, spam costs the worldwide economy near $20 billion every year in lost efficiency while spammers overall make about $200 million every year.
Spam email equates to a genuine waste of employees’ time. On average, employees take about 16 seconds to open, read and delete each spam email (source: Nucleus Research).
2. Bulk messages affect the carrier
At the point when a spammer sends a bulk message to millions of individual, it is carried by various different systems in transit to its destinations, at the end of the day moving cost is away from the originator. The carriers in the middle abruptly are bearing the weight of carrying advertisements for the spammer. The number of bulk messages conveyed every day is really momentous. Spam- filtering organization Bright Light Technologies asserts its exploration indicates more than 25 million unsolicited messages are sent each day.
3. Wastage of electricity
In addition to the loss of time and energy, spam also consumes more power by making computers do more work. The computer uses more power when they do work or receive unwanted messages, so the numbers are based on the additional work they use when dealing with spam. Unspamming will help us save 33billion kilowatt of power and it is enough to power up 2.4 million homes.
At spocto, we extract relevant data from big data and build spocto profiles based on customer analysis, content analysis, demographic analysis, intent analysis, behavior analysis, channel analysis. We define a better way to reach consumers at their preferred time, on their preferred channel, with preferred content, without spamming them. Don’t let spam ruin your business objectives and profitability.