Spam can be characterized as irrelevant or spontaneous messages sent over the Internet. These are typically sent to an extensive number of users to publicize their brands, phishing etc.
Before, spam was extensively used through email as it was the primary communication for the organization and people. Email ID was generally simple to collect by means of talk rooms, websites, records. Inevitably, email channels turned out to be more advanced and effectively decreased spam from clogging the inbox. From that point forward, spammers have moved onto another target – social applications.
Social spam increased 355% in first half of 2013 (source: www.ibtimes.com). Fake accounts are vital to social spamming, to gain popularity with fake accounts, they try to follow and send friend request for verified users. At the point when bonafide account holder accepts or follow back fake account, it legitimizes the account and empowers it to complete spam exercises.
Click bait is the act of creating catchy captions to encourage users to click on the link with the point of generating online advertising income. At the point when the user navigates to the page, the contents don’t exist or is drastically not the same as what the captions made it out to be.
Likejacking is the act of deceiving users to post a Facebook status update for a specific site without the user’s prior knowledge. The user might be suspecting that they are simply visiting a page. However, the click can trigger a script in the background to share the post link on Facebook.
This will then make an endless loop as different companions of the users will tap on the link and share to a number of users in network.
Bulk Targeting – Message:
Messages with the same or similar content can be conveyed to a group of individuals in a shorter time-frame. With this bulk messaging technique a specific topic will start trending in social networks when more individuals clicks or responds or visit them. These exercises adversely affect the user experience which leads to wastage of time. Fake account creation and sharing of spam message is critical issue in social network. Even though many experts are clipping down on fake records and spam, the spammers without much of a stretch make new fake records and proceed with their exercises.
The greatest strength of social spam is maybe its scope of reach. Email spam is conveyed to one user at the time while a spammy post on social networking sites can possibly deliver to millions of individuals.
We, at spocto, have begun a movement against non-personalized and hard-sell marketing communications. The consumer today wish to receive personalized contents based on his/her preferences. It’s time for the brand to first understand customer behaviour and then deliver right content on their preferred time and channel. We create spocto profile by extracting relevant data from big data based on the user’s interest, then we personalize the content and deliver brand messages to consumers. This help brands in acquiring a new customer, retaining customer and gain loyalty.