Big data and analytics have soared to the highest point of the corporate agenda. In a nutshell, advanced analytics represents an accumulation of procedures used to display internal and external data to yield important bits of knowledge. Organizations have overlapping business goals and diverse examinations in dealing with vital business issues, this is the reason analytics has become hot nowadays.

More specifically, advanced analytics encompasses data mining, predictive analytics, big data analytics, geographic and geo-fencing analytics and so on. This technique is used for behavior prediction vs past behavior analysis. This helps brands predict future outcomes with confidence. spocto continuously monitors the changing digital footprint of individual customers and helps to identify customer’s preferred channel, day and time for effective communication based on historic data to avoid spam.

The unified dashboard displays the outcome of all individual digital marketing campaigns and their performance results in driving ROI.

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